Tag: human nature

A few months ago I was on a long flight over the ocean, and towards the end of it the airline attendants brought me a sandwich. When I looked closely at the plastic packaging I noticed that mine said it was “hand-crafted”, and that the bread was made using “authentic methods”. They must have passed out hundreds of “authentic” “hand-crafted” sandwiches that morning. I’m not really sure what those words mean exactly (what would an “inauthentic method” be?), but I know there’s part of me that does prefer to know that a human was involved in the process of making my food. Which is strange, to think of it—machines are pretty good at things, after all. With the right design and programming I’m sure they could be great at producing sandwiches. Probably better than a lot of people. I suppose the difference is that machines don’t care. A lot of people don’t care, either, but at least with a human there’s a chance. And that means something. It means so much, in fact, that the sandwich packaging said “hand-crafted”, not “machine perfected”. We like the thought of our lunch being made specially, with care, not just mindlessly mass-produced in a machine.

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