We hear it all the time.
“Satisfied customers are our highest priority!”
But what would happen if we as customers ever achieved real, true, complete, 100% satisfaction? Would we still be customers? It seems to me that the entire reason we’re customers in the first place is because we’re not satisfied. If we were, why would we still need to buy things?
The answer, of course, is that our satisfaction is temporary. Companies want satisfied customers because companies know their products won’t last, and they want people to come back and spend more money at the same place for another satisfaction top up. I’m not really bashing the companies (although some deserve it). It’s just true that things here on Earth are temporary, and the result is that our satisfaction with them is temporary as well. Dinner fades into hunger for breakfast, clothes rip, fashions change, cars break down, smartphones go obsolete, and have you seen that new film yet?
We all know that the sale on satisfaction is for a limited time only. Yes, the sale never ends, but the satisfaction is always limited.
But what if…
What if we could live an hour or a day or even a year of complete satisfaction? What would that be like? It must feel like Heaven. And maybe there’s a reason.
Maybe our desires were never meant to be satisfied fully by all the nice but oh so temporary things on Earth, but were designed instead to point our eyes up to a better home where permanent satisfaction is not for sale – it’s free, for anyone who will come:
“Come, all you who are thirsty, come to the waters; and you who have no money, come, buy and eat! Come, buy wine and milk without money and without cost. Why spend money on what is not bread, and your labor on what does not satisfy? Listen, listen to me, and eat what is good, and you will delight in the richest of fare. Give ear and come to me; listen, that you may live. I will make an everlasting covenant with you, my faithful love promised to David.”
These are God’s words in Isaiah 55. If anyone can fulfil a “satisfaction guaranteed” promise, He can. He even paid the price himself. But will we come to His feast?